Are you contemplating going the Twitter route for your business? Then before you do so, I recommend you read these articles.
- 10 Twitter Best Practices for Your Brand (Mashable)- A must read if you are just getting started with Twitter. It helps you understand how to strategise using Twitter. Should you go the Corporate Twitter route, or the personable route. Read the article for some great insights.
- Twitter Marketing Success (ClickZ) - Read some success stories of company's leveraging the power of Twitter.
- How to Use Twitter for Customer Service (Mashable) - Twitter is the open playing field for customers broadcasting their undying love, deep frustrations or even hate of your product or company. Learn how you can address these with Twitter and how to turn a complaint into a success story.
- Twitter - Do's and Don'ts of Twitter (Ezine Articles) - Twitter etiquette is important. Unfortunately, the rules are not written when you log into your account, so please familiarise yourself with these simple pointers.