Thanks to Stumble (see previous post), I found this great article about Startup Hacks: An Early Stage Checklist.
It's not a new concept or a bold idea, but it's a statement that probably will define those that survive this recession. Your products/services need to solve serious pain points, and that without it, life would be unbearable.
All of these value added services that we pay(ed) for are the first things to go. If your only value is to enhance, then likely you'll be next on the chopping block.
But if you can turn that value added offer into something life changing - you'll make it through.